This article is intended for beginners, no advanced knowledge needed to understand this topic so why not give it a try?
When we think about our lives being made up of so many facets, reflecting the light of our circumstances in all of those ricocheting patterns, our ability to discern that which we are doing and the effects of those behaviors and actions on others in our lives becomes diminished in our awareness. When I seem to try to make a distinction between my actions and their motivations, and the discerning part gets difficult, I find that I, like most of us, have been taught the differences between each of us, rather than the similarities.
Yet in business, when we are so focused on competition we tend to forget that we all, at one time or another have the same thought or thoughts. We are all motivated by the same things. Our lives, and by extention our thoughts, are shared by all of us at some moment and time, though at seemingly random and unpredictable occasions. Our lives are different only in the circumstances and their order.
Our needs are differently expressed, as are our wants. What makes us individualistic is how we choose our vocabulary with which to exprss them. And when they might occur in each of the many paths which we are on in our lives. Once we understand this, then business becomes better understood and more succussful. It is not that life is a random series of events and circumstances, it is that each of us have a need, (The same needs sooner or later?) which we want filled at different times. Each of us have a want (The same wants at different times?) which we want filled at different places. So maybe it could be viewed as a numbers game. (Sort of impersonal for me when I think of it that way, but a valid viewpoint none the less)
Just think of how you describe what it is that motivates you in choosing to buy. The words and the emotions, and then think of your neighbor and how they might be motivated when they think of buying the same thing. Or your distant cousin. And the words that they would choose to use to describe their wants and needs; and the motivations they would use to buy those insanely impractical things that would satisfy them in that moment. What is your Focus? What is your Goal? Can you state it in one sentence, or is it reflected in a prism of mixed Goals, mixed purposes and definations, too much too quick even at odds and self defeating?
Now, you are be thinking along the lines of the path that will move you successfully on your way to establishing that relationship which makes a prospective customer want to buy that widget they so desparately want advertised down the street, (or down the internet) from YOU!
And this is where a Coach can be useful. A Business or Success Coach can get you out of your head and your subjectivity and into the marketplace’s head and subjectivity. Into their mindsets, into the words and concepts of your prospective customers and what and how they think, into their vocabulary when they are dreaming of that widget. When they are problem solving for that solution to their problem.
And after their purchase from you, walk away from the transaction feeling good about their purchase, about you, and interacting with that someone who related to them and who in their minds feel best about returning to again!
Remeber this from today’s quote:”What you are will show in what you do.” Thomas A. Edison
In conclusion, I hope the ideas, issues and information I have brought forward help you in the future. If an idea popped into your mind and brought up a question, please email me, I promise to get right back to you, no auto responders.
Michael Fielder
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